82% of digital marketers think the EU cookie law is bad for the web. But that's like forresters in Brazil if chopping down trees is bad for the environment. I think there's 6 things that can help you meet the guidelines come 25 May.Most people in the digital world are not a fan of this. Obviously.
1. Understand it. The Information Commissioners Office has set the guidelines we need to adhere to. Read them and understand them. They will need to be interpreted in your business and this can take time so do this know.
2. Know what your 'essential' and 'non-essential' cookies. It will mean the differences between asking for consent and not. Be transparent about what cookies you are asking content for.
3. Be Prominent. Paying lip service to E-Privacy won't work and the ICO will want to know what you are hiding and why.
5. Cover all customer journeys. Don't just put a pop up or accordion on your homepage. Visitors can, and will, enter your website from any page, be that a Google search or a bookmark they have made to one of your pages or services. You need a prominent message on every part of your customer journey.
6. Test the prominence of your message. User test the design ideally before you launch it. You can do this with paper wireframes and friends in the office. Once built, use your usability agency to help test or quick feedback use a free tool from someone like Click Density (their product is great).